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Close-up of the embroidered KUBIA logo on the back collar of a knit sweatshirt.

Designed
from the inside.

Clothing for a more human state.

The Three States collection

Basic outside,
Designed inside.

Three unisex pieces, each with an inner layer designed for a different moment.

Outside
What others see.
Ground exterior, front, with a small embroidered dot Focus exterior, front, with a small embroidered dot Activate exterior, front, with a small embroidered dot KUBIA exterior, back, with the embroidered KUBIA mark at the upper back
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What you feel.
Ground inner layer, front Ground inner layer, back Focus inner layer, front Focus inner layer, back Activate inner layer, front Activate inner layer, back
Coming next · The Lab

Music Suit

Music, made wearable.

A person standing outdoors in the KUBIA Music Suit under an open sky.
The Three States collection

Basic outside,
Designed inside.

Three different pieces. Each looks like an everyday unisex sweatshirt, but the inner layer that touches your skin is designed for a different moment.

Ground inner construction, front: textured shoulder and lower-front panels, a central mesh strip and side mesh on an ivory body.
GroundFor quieter moments.Explore Ground
Focus inner construction, front: charcoal shoulder yokes, a central mesh strip and curved side mesh on an ivory body.
FocusFor work and study.Explore Focus
Activate inner layer, back: a black elastic X across a yellow body, taupe shoulder panels, orange forearm patches and black side panels.
ActivateFor everyday movement.Explore Activate

A familiar exterior.

The reveal shows the shared exterior, then the inner construction of Ground and Focus from the front and Activate from the back.

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Shown inside out: the inner layer that touches your skin. Design previews; final fabrics may change.
← All states
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From design to fabric

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Chemistry and your skin

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Material details

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Why this placement

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KUBIA Music Suit{{ labStatusText }}

Music, made wearable.

A new way of listening to sound.
A vibration layer inside. Controls at the cuffs.
Sound you can feel.

From sound around you.

Inspired by the way surround sound places you at the centre of the experience.

Inspiration: a person seated at the centre of five speakers and a subwoofer.

Hear it. Feel it.

Audio through your headphones. Coordinated vibration through the suit. Designed to bring sound and touch into one experience.

From sound around you.

Inspired by the way surround sound places you at the centre of the experience.

To sensation on your body.

The concept translates spatial audio cues into patterns of vibration across a layer inside the suit.

Hear it. Feel it.

Audio through your headphones. Coordinated vibration through the suit. Designed to bring sound and touch into one experience.

A closer look at the vibration layer.

A separate inner layer, beneath the black outer garment, is intended to produce the tactile cues.

Concept illustration.

Explore where you feel it.

Select a channel to see its proposed vibration zones.

Inspiration: a person seated at the centre of five speakers and a subwoofer. FRFront right SRSurround right CCenter SLSurround left LFEBass FLFront left

Your headphones deliver the audio. The suit adds a coordinated layer of touch.

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Construction

Three layers. One idea.

Outer textile. A dedicated vibration layer. An inner lining. Each has its own place in the wearable concept.

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Close-up of the Music Suit's stand collar, twin snap plackets, black textile and metal belt buckle.
Design

Every line, considered.

A structured collar. Twin rows of snaps. A defined waist. Matte black textile and metal details give the Music Suit its distinctive shape.

The KUBIA signature

A signature that lights up.

Five familiar shapes. Now imagined as light, with a changing glow that gives the suit a visual signal.

Cuff controls

At your fingertips.

See the sound.

A moving waveform brings the music into view at the cuff.

Three raised cuff buttons for previous track, play or pause, and next track.

The next track. A touch away.

Three raised buttons bring previous, play/pause and next to the other cuff.

Personalisation

One suit. Your expression.

An interchangeable upper layer lets you personalise the suit’s appearance. Designed to connect at the shoulders with concealed magnets, it offers a way to change the colour, texture and silhouette to suit your style.

Front view: the Music Suit with the charcoal-and-ivory wrap attached at the shoulders, charcoal across the chest and ivory draping over the wearer's right arm. Back view: the charcoal wrap across the shoulders with the ivory panel falling over the wearer's right side. Close-up of the wrap's shoulder edge folded back to show the proposed magnetic connection points meeting matching points on the suit's shoulder.
Storage + charging

Hang it up. Prepare for the next session.

A proposed charging stand supports the suit from inside the shoulders. Modules built into the hanger are intended to align with corresponding charging elements in the garment, bringing storage and charging into one place.

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Open shoulder detail larger ↗
The Music Suit hanging over the stand's internal curved shoulder support, with the upper fabric shown transparent to reveal the hanger and two gold charging modules. The sleeves and legs hang freely above a four-leg base. Close-up cutaway of the shoulders: beneath translucent fabric, the curved hanger carries a proposed gold charging module on each shoulder surface, with the central upright rising into the collar.

Be first to hear what's next.

Get updates on the KUBIA Music Suit.

No sizes here: every Music Suit will be tailored to the wearer. A KUBIA app uses AI-assisted body scanning to capture full-body measurements for the best fit.

Most clothing is designed to be seen. We start with the surface against your skin all day — and design every panel around what your body actually feels.

The concept

Clothing is your second skin.

You wear it most of the day, closer to your body than anything else. So we design it as more than a surface: special fabrics, placed with intention, where they meet the body.

Body and mind

What the body feels, the mind notices.

Our work draws on neuroscience, embodied cognition and ergonomics. Thinking and feeling are shaped by the body’s sensations: touch, pressure, temperature and movement are signals the brain constantly reads. Ergonomics guides where each panel sits, so the garment follows how the body actually moves and rests.

Fabric with a function

Every fabric has a job.

Each material is chosen for a specific property — softness, warmth, openness, stretch or weight — and placed where that sensation is meant to be felt, so the garment works as one connected system.

Research, in progress

An emerging field.

Studies on touch and on “enclothed cognition” (Adam & Galinsky, 2012) suggest that what we wear can influence how we feel and perform. The evidence is still growing. We treat it as a design brief, and test every idea on the body.

Our philosophy

The inside is what matters.

So the outside stays simple: unisex, wearable, easy to style. The real design work happens on the inside.

When you feel better, what people notice isn’t the design. It’s you.

What we make

One collection. One experiment.

Shop

Three States

Basic outside, Designed inside.

Explore the collection The shared KUBIA exterior, front.
Lab · Coming soon

Music Suit

Music, made wearable.

Visit the Lab The KUBIA Music Suit concept, back and front.
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Tailored to you. There's no size to choose. Each Music Suit will be made to the wearer's body. A KUBIA app uses AI-assisted body scanning from your phone camera to capture full-body measurements, so the vibration zones, sleeves and legs fit you precisely. We'll invite you to take your measurements.
Unisex sizing.

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